{"id":846,"date":"2019-08-16T20:48:02","date_gmt":"2019-08-16T20:48:02","guid":{"rendered":"https:\/\/www.waterforpeople.org\/?p=846"},"modified":"2019-08-16T20:48:02","modified_gmt":"2019-08-16T20:48:02","slug":"the-sanitation-shop-in-cascas","status":"publish","type":"post","link":"https:\/\/canada.waterforpeople.org\/fr\/the-sanitation-shop-in-cascas\/","title":{"rendered":"Le magasin d&#039;assainissement \u00e0 Cascas"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Water For People adopte une approche de l&#039;assainissement bas\u00e9e sur le march\u00e9. Plut\u00f4t que de distribuer des toilettes, nous aidons les entrepreneurs \u00e0 fournir des produits et services d&#039;assainissement. Cette approche est plus durable, cr\u00e9e des emplois et stimule les \u00e9conomies locales en cours de route. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir obtenu un dipl\u00f4me universitaire en administration, Alexandra \u00e9tait \u00e0 la crois\u00e9e des chemins. Ses parents poss\u00e9daient une grande quincaillerie \u00e0 Cascas, au P\u00e9rou, qui faisait partie int\u00e9grante de la communaut\u00e9. Elle ne pouvait pas d\u00e9cider de rejoindre leur entreprise ou de prendre un risque et de se lancer seule. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alexandra est tomb\u00e9e sur un concours local permettant aux jeunes entrepreneurs de soumettre une id\u00e9e d&#039;entreprise pour gagner de l&#039;argent de d\u00e9marrage pour d\u00e9marrer, et elle savait qu&#039;elle devait participer. C&#039;\u00e9tait l&#039;occasion pour elle de prendre un risque et de s&#039;\u00e9tablir en tant qu&#039;entrepreneure. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais d&#039;abord, elle avait besoin d&#039;une id\u00e9e d&#039;entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00ab J&#039;ai demand\u00e9 : &#039;Qu&#039;est-ce qui nous manque ici \u00e0 Cascas ?&#039; \u00bb, se souvient Alexandra. Elle avait v\u00e9cu toute sa vie \u00e0 Cascas et connaissait bien la communaut\u00e9. Le premier besoin qui m&#039;est venu \u00e0 l&#039;esprit \u00e9tait la salle de bain. Elle savait qu&#039;au moins 20% de familles dans tout le district ne disposaient pas de services d&#039;assainissement s\u00fbrs. <\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.waterforpeople.org\/wp-content\/uploads\/2019\/08\/Peru09_Cascas_Cascas_20170914-9-of-19-Copy-1024x683.jpg\" alt=\"\" class=\"wp-image-847\" width=\"434\" height=\"289\" srcset=\"https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-9-of-19-Copy-1024x683.jpg 1024w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-9-of-19-Copy-300x200.jpg 300w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-9-of-19-Copy-768x512.jpg 768w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-9-of-19-Copy-1536x1024.jpg 1536w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-9-of-19-Copy-16x12.jpg 16w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-9-of-19-Copy.jpg 2048w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Je travaille dans le magasin de mes parents depuis l&#039;\u00e2ge de 12 ans, donc j&#039;avais d\u00e9j\u00e0 des connaissances sur les mat\u00e9riaux d&#039;assainissement&quot;, a d\u00e9clar\u00e9 Alexandra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arm\u00e9e de ces connaissances, elle s&#039;est rapidement mise au travail pour cr\u00e9er son plan d&#039;affaires pour une quincaillerie qui se concentrerait exclusivement sur les produits sanitaires et de salle de bain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Certaines personnes me d\u00e9courageaient en disant:&quot; Vous n&#039;allez pas pouvoir vendre ce type de produits &quot;, partage Alexandra. &quot;Mais j&#039;ai dit:&quot; Non, tout le monde veut am\u00e9liorer sa salle de bain. Il existe un march\u00e9 pour cela. &quot;&quot; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le concours comptait 74 participants et Alexandra \u00e9tait l&#039;une des 11 gagnantes. Elle a re\u00e7u un peu plus de $1 500 USD pour d\u00e9marrer son entreprise et elle s&#039;est mise au travail rapidement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;J&#039;ai utilis\u00e9 l&#039;argent pour investir dans tous les mat\u00e9riaux - toilettes et autres fournitures&quot;, a-t-elle expliqu\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alexandra a approvisionn\u00e9 son petit magasin avec autant d&#039;inventaire qu&#039;elle le pouvait - \u00e9viers, robinets, toilettes, carreaux et tout mat\u00e9riel dont les familles auraient besoin pour compl\u00e9ter leurs salles de bains. Elle a commenc\u00e9 \u00e0 faire du marketing sur les r\u00e9seaux sociaux et pr\u00e9voit \u00e9ventuellement d&#039;utiliser la radio et la t\u00e9l\u00e9vision locales pour atteindre davantage de clients potentiels.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.waterforpeople.org\/wp-content\/uploads\/2019\/08\/Peru09_Cascas_Cascas_20170914-6-of-19-1024x683.jpg\" alt=\"\" class=\"wp-image-848\" width=\"437\" height=\"291\" srcset=\"https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-6-of-19-1024x683.jpg 1024w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-6-of-19-300x200.jpg 300w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-6-of-19-768x512.jpg 768w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-6-of-19-1536x1024.jpg 1536w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-6-of-19-16x12.jpg 16w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru09_Cascas_Cascas_20170914-6-of-19.jpg 2048w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Water For People soutient l&#039;activit\u00e9 d&#039;Alexandra en guidant les clients potentiels vers les salons de l&#039;assainissement et les promoteurs de l&#039;assainissement. Tout au long de Cascas, les promoteurs du changement de comportement form\u00e9s par Water For People ont expliqu\u00e9 aux familles l&#039;importance d&#039;avoir des salles de bains s\u00fbres et hygi\u00e9niques. Ces familles peuvent maintenant \u00eatre dirig\u00e9es vers le magasin d&#039;Alexandra, o\u00f9 elles peuvent acheter tout ce dont elles ont besoin pour leurs salles de bain \u2013 des familles comme celle de Robert. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robert est un p\u00e8re c\u00e9libataire qui vit avec son fils de 9 ans, Victor. Lorsque Robert a d\u00e9cid\u00e9 de construire leur modeste maison l&#039;ann\u00e9e derni\u00e8re, il savait qu&#039;il voulait s&#039;assurer qu&#039;elle avait une bonne salle de bain. Avoir une salle de bain a rendu leur vie plus heureuse et plus saine - et Victor est fier de pratiquer de bonnes habitudes de lavage des mains et d&#039;hygi\u00e8ne. Gr\u00e2ce \u00e0 des entreprises comme celle d&#039;Alexandra, les familles de Cascas peuvent d\u00e9sormais acc\u00e9der \u00e0 tous les mat\u00e9riaux dont elles ont besoin pour construire des salles de bains dont elles sont fi\u00e8res. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robert et Victor repr\u00e9sentent le but ultime d&#039;Alexandra \u2013 que chaque famille de son quartier puisse avoir une salle de bain. Pour elle, construire une salle de bain est l&#039;une des meilleures choses qu&#039;une personne puisse faire pour sa famille. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.waterforpeople.org\/wp-content\/uploads\/2019\/08\/Peru07_Cascas_Cascas_20170913-49-of-115-1024x683.jpg\" alt=\"\" class=\"wp-image-849\" srcset=\"https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru07_Cascas_Cascas_20170913-49-of-115-1024x683.jpg 1024w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru07_Cascas_Cascas_20170913-49-of-115-300x200.jpg 300w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru07_Cascas_Cascas_20170913-49-of-115-768x512.jpg 768w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru07_Cascas_Cascas_20170913-49-of-115-1536x1024.jpg 1536w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru07_Cascas_Cascas_20170913-49-of-115-16x12.jpg 16w, https:\/\/canada.waterforpeople.org\/wp-content\/uploads\/sites\/12\/2019\/08\/Peru07_Cascas_Cascas_20170913-49-of-115.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Water For People adopte une approche de l&#039;assainissement bas\u00e9e sur le march\u00e9. Plut\u00f4t que de fournir de la documentation sur les toilettes, nous aidons les entrepreneurs \u00e0 fournir des produits et services d&#039;assainissement. Cette approche est plus durable, cr\u00e9e des emplois et stimule les \u00e9conomies locales en cours de route. <\/p>","protected":false},"author":5,"featured_media":850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,30,24],"tags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs","category-peru","category-sanitation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Sanitation Shop in Cascas - Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canada.waterforpeople.org\/fr\/the-sanitation-shop-in-cascas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sanitation Shop in Cascas\" \/>\n<meta property=\"og:description\" content=\"Water For People takes a market-based approach to sanitation. 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